There was once a time when you went to one place for music, another for education, and so on, but many companies are now attempting to turn themselves into a jack of all trades to compete for survival. The latest example is Spotify, which has announced a test for video-based learning courses. The new feature joins the platform’s music, podcasts and audiobooks lineup.
Spotify has teamed up with a range of content partners: BBC Maestro, PLAYvirtuoso, Thinkific Labs Inc. and Skillshare. They offer content in four main categories: making music, getting creative, learning business and healthy living. “With this offer, we are exploring a potential opportunity to provide educational creators with a new audience who can access their video content, reaching a bigger potential swath of engaged Spotify users while expanding our catalog,” Spotify stated in the announcement. The platform claims that around half of users have “engaged” in self-help or educational podcasts.
The test courses are available only to UK users, with free and premium subscribers receiving at least two free lessons per course. The series will range in price from £20 ($25) to £80 ($101), regardless of a person’s subscription tier. Users can access them on mobile or desktop. Exact pricing and availability might change if the feature moves past the test phase.
This forays into video-based courses follows shortly after Spotify introduced music videos in beta. They’re available on select tracks and, like the classes, aren’t available to US subscribers (the UK is among the 11 countries with access).
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