- New York has legalized adult use and opened the doors for businesses to set up shop.
- As of June 2022, the state’s Control Board approved a set of regulations related to the advertising, packaging, and labeling of adult use products.
- The existing rules and regulations cover three main concerns: age restrictions, public health & harm reduction, and discretion in advertising.
- Businesses should get familiar with the marketing restrictions to align with the state’s mission to protect public health, reduce harm
There’s a New Industry in New York!
The new industry is rapidly evolving and as a business owner, it’s crucial to stay ahead of the curve. In addition, with recreational use now legal in New York, businesses need to be aware of the state’s regulations surrounding advertising. These regulations are in place to protect public health and reduce harm.
Businesses need to be familiar with the following restrictions:
- Advertising must not appeal to minors
- Advertising must not contain any health or medicinal claims
- Advertising must not portray the products in a positive light
- Advertising must not be false or misleading
Violations Mean Hefty Fines, Loss of License, Or Worse
Violating these restrictions can result in fines, loss of license, or worse. Businesses need to stay within the law’s bounds and ensure their advertising is compliant. The state’s goal is to protect public health and reduce harm. So, while businesses can promote their products within the bounds of the law, they need to be mindful of how they do it. Advertising should not appeal to minors, make false or misleading claims, or portray adult use in a positive light. It’s also important to be discreet in advertising.
Billboards Aren’t Allowed in New York
One way to get your business’s name out there is billboard advertising, but it needs to be allowed for the new industry in New York. Currently, billboards are not allowed. Because of the strict advertising regulations, you’ll need to be creative. In addition, you want to avoid attracting unwanted attention from authorities.
Using social media can help you reach out to customers and generate buzz for your business. But as with any other form of advertising, make sure you pay attention to what you post and how you post it. For example, you can’t post pictures of your product or use certain hashtags you might want to use.
Words in Posts and Hashtags Matter – A Lot!
In addition, you’ll need to take care how you word your posts! By staying within the law and being creative with your social media strategy, you can reach out to customers and create a buzz for your business without running into any trouble.
Online Commercials or Video Ads
Online commercials are another great way to reach potential customers—but again, only if done within the bounds of the law. You’ll need to avoid any talk of the effects of the products, as well as any explicit images or language that could appeal to minors. But suppose you can get creative with your commercial and stay within these parameters. In that case, you’ll be able to reach a wide audience and get people talking about your business.
Advertising is Vital
Advertising is a vital part of any business, but it’s essential for companies in the new industry. By knowing and abiding by the state’s advertising regulations, companies can ensure that their advertising is compliant and won’t get them into trouble. In addition, by being creative with their advertising strategy, businesses can reach out to potential customers without legal trouble. So stay compliant and stay safe!
New York is a Bustling Metropolis
New York has always been a bustling metropolis filled with energy and life. And now, with the recent legalization of adult use, New York is poised to become a hot spot for businesses in the new industry. With its large population and diverse customer base, New York presents a unique opportunity for companies to reach a wide range of consumers.
Cafe’s and Lounges
With adult use now legal, New Yorkers can enjoy products in various settings, from retail shops and dispensaries to cafes and lounges. Want to tap into New York’s large tourist market or its vast and loyal local customer base? No doubt, New York is an ideal place to do business in the industry.
New York State’s Control Board Regulations
New York State’s Control Board has approved a set of regulations related to the advertising, packaging, and labeling of adult use products. The new regulations will go into effect in June 2022. Under the new rules, all products must be labeled with their contents. Products must also be packaged in child-resistant packaging. In addition, all adult use advertisements must include a disclaimer that states that the product is for adult use only. Finally, the new regulations prohibit the use of celebrities or cartoon characters in adult use advertisements. These new regulations will help to ensure that New York’s legal adult-use industry is conducted safely and responsibly.
The Rules Governing Advertising in New York
The existing rules and regulations governing advertising are designed to discourage use, especially among young people. The age restrictions, for example, prevent advertising that would appeal to minors. In addition, the public health & harm reduction requirements ensure that advertising does not falsely claim that the products are harmless or promote it as a healthy activity. Finally, discretion in advertising standards ensures that advertising is not excessively provocative or graphic.
Some of The Rules are Familiar to Other Products
While these rules and regulations have successfully been used in other industries, they also present some challenges for companies. For instance, designing advertising that complies with the different requirements can take time and effort. That’s where an agency like Kief Studio comes in.
Compliance Creates Reach Challenges
In addition, the restrictions on advertising can make it difficult to reach the target audience. As a result, companies have to walk a fine line between complying with the existing rules and regulations while still being able to effectively market their products.
How to market your licensed business in New York
When it comes to marketing, businesses need to be aware of the restrictions to protect public health. Kief Studio, a marketing agency specializing in content creation, is committed to aligning with the state’s mission to reduce harm. By getting familiar with the marketing restrictions, businesses can ensure that their marketing efforts are in line with the state’s goals.
In addition, Kief Studio can help companies to create marketing materials that comply with the restrictions. Finally, by working with an experienced marketing agency, businesses can avoid potential penalties and ensure that their marketing campaigns are effective and compliant.
Geotargeting and Geofencing
Kief Studio offers geotargeting, geofencing, marketing, design, video, and content creation services for licensed businesses in New York. They are master certified and deeply understand the regulatory requirements of the evolving regulations in New York. As a result, they can create marketing campaigns that comply with the law while also being creative and effective.
Complete Studio for Marketing In New York
In addition to marketing services, Kief Studio offers video production, graphic design, and web development services. This makes them a one-stop shop for all your marketing needs. So if you’re looking for an agency that understands New York’s marketing nuances, look no further than Kief Studio.
Branding for Licensed Businesses
Kief Studio can help you with all your marketing needs, from branding and packaging to social media management and email blasts. They also offer specialized services like geotargeting and geofencing. And if you need merchandise designed, they can help with that too.
So if you’re looking for a marketing agency that can help you stay compliant and reach your target audience, Kief Studio is the right choice. Contact them today to learn more about their services!