Market
NCAA women’s basketball final had 18 million viewers — more than last year’s men’s title game
![](https://newyorkdigitalmagazine.com/wp-content/uploads/2024/04/im-60802144-780x470.jpeg)
The women’s game has had more star power than the men’s for a couple of years, and now —possibly higher ratings
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The women’s game has had more star power than the men’s for a couple of years, and now —possibly higher ratings
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