Everything you need to know about the Knicks’ rebrand according to Steve Stoute | First Take

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Part 1: https://youtu.be/XtHSdrZKCq8
Part 3: https://youtu.be/dOpzUsMHnnc
Founder and CEO of Translation and United Masters, and rebranding consultant for the New York Knicks, Steve Stoute, joins First Take to discuss being hired by Knicks owner James Dolan to turn around the New York franchise.
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